US Online Sales Hit $44.2 Billion During Five-Day Holiday Shopping 2025

US Online Sales Surge to $44.2 Billion During Five-Day Holiday Shopping — 2 December 2025

During the 2025 holiday shopping period, US consumers set a new record for online spending. Total online sales over the five-day “Cyber Week” — including Black Friday and Cyber Monday — reached an impressive $44.2 billion, highlighting continued strong demand in the US e-commerce market.

On Cyber Monday alone, online sales accounted for approximately $14.25 billion, while Black Friday contributed around $11.8 billion.

Year-over-year growth reached 7.7%, slightly lower than the 8.2% growth observed during the same period in 2024, yet still reflecting a robust increase in online consumer activity.

Analysts also noted a growing trend: shoppers are increasingly using AI-powered tools to assist with online purchases. Early reports suggest AI-assisted shopping played a significant role in guiding consumer decisions, particularly on Cyber Monday and Black Friday.

Additionally, “Buy Now, Pay Later” (BNPL) services appear to have supported sales by helping consumers manage budgets amid inflationary pressures. While exact figures are not publicly confirmed, BNPL contributed to enabling more strategic purchasing behavior rather than purely impulse buying.

Despite the large sales figures, consumers remained selective in their purchases, prioritizing deals and essential items while avoiding unnecessary spending. This indicates confidence in e-commerce, combined with careful consideration of value and affordability.

The record online sales underscore evolving consumer preferences: mobile shopping, AI-assisted decision-making, convenient payment methods, and time-saving platforms. For retailers, this trend signals a clear need to focus on digital efficiency, personalization, and seamless shopping experiences.

Overall, the 2025 Cyber Week not only set a new spending record but also demonstrated consumer confidence and adaptability, even amid economic uncertainty. If these trends continue, the US e-commerce sector is poised for further growth and innovation in the coming years.