US Black Friday Online Sales Hit Record $11.8 Billion — Adobe Reports Massive Surge in 2025

US Black Friday Online Sales Hit Record $11.8 Billion — Adobe Analytics Reports Strongest Spending Ever

The 2025 Black Friday shopping event has set a new milestone in the United States as online sales surged to an unprecedented $11.8 billion in a single day, according to Adobe Analytics. This marks a significant 9.1% increase compared with last year, reflecting a strong consumer shift toward digital shopping despite economic uncertainty and persistent inflation concerns.

The data shows that by around 6:30 PM ET on Black Friday, online sales had already reached $8.6 billion, indicating a powerful early momentum. Analysts attribute this rapid rise to several key factors: harsh winter conditions across major US regions, rising prices in physical retail, and increased reliance on digital platforms due to convenience and aggressive online discounts.

Electronics remained the top-performing category during the event. Products such as smartphones, laptops, gaming consoles, TVs, wearables, and particularly Apple devices dominated online purchasing trends. Retailers offered substantial markdowns, motivating millions of users to shop through mobile devices. This year, mobile commerce has shown its strongest performance yet, as consumers increasingly prefer quick and convenient purchasing through apps and handheld devices.

Adobe’s forecast further suggests that the shopping momentum will continue throughout the weekend. Analysts expect American consumers to spend $5.5 billion on Saturday and approximately $5.9 billion on Sunday, pushing the total holiday shopping volume even higher. The biggest surge, however, is anticipated on Cyber Monday, where online spending is projected to reach $14.2 billion, setting up the possibility of yet another historic record.

Experts believe these numbers highlight a long-term behavioral shift. Online shopping is no longer limited to major holidays—it is now the core of the American retail industry. Black Friday has effectively transformed from an in-store event to a digital-first phenomenon, with e-commerce platforms taking center stage. Retailers have adapted quickly, shifting their most attractive promotions to online channels to capture the growing demand and changing habits of modern consumers.

The 2025 Black Friday results send a clear message: e-commerce continues to dominate the retail sector, and Americans remain willing to shop even amid economic pressures, as long as strong digital deals are available. The $11.8 billion record is not just a number—it is evidence of the rapid technological evolution shaping global retail trends.

As Cyber Monday approaches, analysts predict that the US may close November with one of the strongest holiday shopping seasons in history, driven entirely by online platforms, mobile users, and smart digital discounts.