Samsung Unveils Galaxy XR Headset to Rival Apple Vision Pro — Powered by Google & Qualcomm

Samsung Introduces Galaxy XR to Take on Apple’s Vision Pro

Seoul, October 22, 2025 — South Korea’s tech giant Samsung Electronics has officially unveiled its highly anticipated Galaxy XR headset, entering the growing extended reality (XR) market with a bold challenge to Apple’s Vision Pro.

Developed in collaboration with Google and Qualcomm, the Galaxy XR is built on the Android XR platform and combines cutting-edge hardware with intelligent software. Samsung announced that the starting price for the headset will be $1,799, nearly half the price of Apple’s Vision Pro, which currently dominates the premium XR space.

Key Features and Advanced Technology

The Galaxy XR is powered by Qualcomm’s Snapdragon XR2+ Gen 2 processor, offering enhanced performance and energy efficiency. It also integrates Google’s Gemini AI system, allowing users to control the device through voice, eye movements, and hand gestures.

The headset features Micro OLED 4K displays, delivering ultra-clear visuals and immersive experiences. It weighs approximately 545 grams, with a detachable battery pack designed to reduce head pressure during extended use.

Samsung says the device goes beyond entertainment — it supports work, education, communication, and creative applications, making it a versatile tool for both professionals and everyday users.

Market Strategy and Industry Challenges

According to Samsung, the Galaxy XR is part of a long-term vision to build a comprehensive XR ecosystem. The company plans to expand the series with AI-powered smart glasses and other wearable devices in the coming years.

However, analysts point out that XR adoption remains limited. Sales of VR and XR headsets have declined over the past three quarters in 2025, suggesting that consumers are still hesitant to adopt immersive technology. Samsung’s biggest challenge will be convincing users that XR can be an essential part of daily life, not just a luxury gadget.

Conclusion

Samsung’s Galaxy XR launch marks a major milestone in the global tech race. With the combined power of Google’s AI and Qualcomm’s processing technology, the device aims to make extended reality more accessible and affordable.

If successful, Galaxy XR could redefine the future of mixed and virtual reality — setting a new standard in innovation and presenting Apple with its most serious competitor yet.