Salesforce to Invest $1B in Mexico for AI Growth

Salesforce to Invest $1 Billion in Mexico to Boost Artificial Intelligence and Digital Growth

October 8, 2025 — In a major move to expand its footprint in Latin America, global cloud software leader Salesforce has announced a $1 billion investment in Mexico over the next five years. The initiative aims to strengthen the country’s artificial intelligence (AI) infrastructure, nurture local digital talent, and accelerate Mexico’s transition toward a modern digital economy.

The investment is part of Salesforce’s broader strategy to expand in emerging markets. As part of the plan, the company will establish a new office and Global Delivery Center in Mexico City, serving as a regional hub for cloud computing, data management, and AI-driven solutions across Latin America and the United States.

According to company executives, Mexico was chosen for its rapidly growing IT sector, highly skilled workforce, and strategic proximity to the U.S. Salesforce believes the country has strong potential to become a regional hub for AI innovation and digital transformation.

Salesforce has operated in Mexico since 2006 and already collaborates with top local enterprises — including Xcaret, Grupo Bafar, and FEMSA — helping them enhance operational efficiency through cloud and CRM technologies. The new investment is expected to create thousands of jobs, particularly in AI, data analytics, and cloud technology.

Mexican officials have welcomed the announcement, calling it a landmark step toward technological progress. Government representative Marcelo Ebrard praised the move, saying it will help position Mexico as the “technology hub of Latin America.”

Industry analysts say that while Salesforce has recently faced moderate financial headwinds, this bold investment could strengthen investor confidence and reinforce the company’s global leadership in enterprise software. The announcement also coincides with Salesforce’s $20 billion share buyback program, signaling strong financial health and long-term optimism.

However, experts note that to maximize the benefits, Mexico must invest in digital education, cybersecurity, and nationwide internet access. Strengthening these areas will be key to ensuring the long-term success of Salesforce’s initiative.

In conclusion, Salesforce’s $1 billion commitment represents far more than a financial investment — it marks a transformative opportunity for both Mexico and Latin America. The move underscores how global tech companies now view the region not just as a market, but as a rising center for innovation, employment, and sustainable digital development.