Rumble Acquires German AI Company Northern Data in $767 Million Stock Deal

Rumble’s $767 Million Move: Acquisition of German AI Giant Northern Data Marks a New Digital Era

In a groundbreaking deal, Rumble Inc., the rapidly growing video-sharing and tech platform, announced the acquisition of Germany’s artificial-intelligence powerhouse Northern Data AG for approximately $767 million in an all-stock transaction. The agreement, officially unveiled on November 10, 2025, marks Rumble’s most ambitious step into the AI and cloud-infrastructure sector.

According to the deal terms, each Northern Data shareholder will receive 2.0281 newly issued Rumble Class A shares for every Northern Data share held. Once the transaction is completed, Northern Data investors will collectively own around 30.4% of Rumble’s outstanding stock, making it a true merger of innovation and infrastructure. The transaction is entirely stock-based, with no cash component.

Northern Data is globally recognized for its vast data-center networks and over 22,400 NVIDIA GPUs, powering advanced AI model training and large-scale cloud computing. By acquiring this German tech firm, Rumble aims to expand beyond its identity as a video-hosting platform to become a comprehensive AI-and-cloud service provider, rivaling mainstream U.S. tech giants.

A significant aspect of this deal is its political and media relevance. Rumble is the official hosting platform for President Donald Trump’s social-media network Truth Social. With this acquisition, Trump-aligned media now indirectly gains access to high-end AI computing power—an intersection of politics, technology, and global digital influence that analysts say could reshape the online-media landscape.

Key highlights of the acquisition:

Stock-only transaction: Northern Data shareholders to receive Rumble stock, gaining about one-third ownership of the combined company.

Crypto & GPU partnerships: The deal references a collaboration with Tether, worth between $120 million and $150 million, related to GPU leasing.

Corporate transition: Northern Data will delist from public markets and fully merge into Rumble’s operational structure.

Industry experts view this acquisition as a strategic pivot not just for Rumble, but for the global AI industry. Europe’s technology sector will now see one of its leading AI infrastructure providers move under an American firm—symbolizing both consolidation and competition in high-performance computing.

The purchase highlights how global digital platforms are evolving beyond content distribution into deep technology ecosystems—encompassing cloud computing, artificial intelligence, and decentralized data services.

In broader terms, Rumble’s Northern Data deal is more than a business transaction; it represents a shift in global technological power. With this move, Rumble strengthens its backbone for future AI-driven media, autonomous data processing, and next-generation digital infrastructure—bridging the gap between media influence and machine intelligence.

As AI innovation accelerates worldwide, Rumble’s bold acquisition sends a clear message: the next digital frontier belongs to platforms that merge content creation with computational power. With President Donald Trump’s platform integrated into this ecosystem, Rumble is positioned to become a key player in the intersection of politics, media, and artificial intelligence.