OpenAI Launches Sora AI Video App | Global Copyright Concerns Rise

OpenAI Launches New AI Video App "Sora," Sparking Copyright Debate

On September 30, 2025, OpenAI officially launched its much-anticipated AI video app “Sora”, introducing a new way to create short-form videos. While the launch has been praised for innovation, it has also triggered a global copyright debate, with media companies and creative industries raising serious concerns.

Currently available on iOS with invite-only access, Sora lets users generate videos directly through AI instead of uploading content. The app’s interface resembles TikTok, allowing endless scrolling of AI-generated clips. A standout feature enables users to insert their own likeness into videos, but it blocks the use of other people’s images — especially celebrities — without consent.

The main controversy surrounds how Sora’s AI model was trained. Reports suggest it may have used large amounts of video content from major studios, including Disney and Pixar, without explicit licenses. Many AI-generated clips closely mimic professional animation styles and cinematic techniques. Critics argue this undermines years of creative work and billions invested in original productions.

OpenAI defends its opt-out system, saying rights holders must request removal if they don’t want their content included in training data. While OpenAI insists this is legally compliant, copyright experts warn it puts the burden on creators and could spark widespread disputes.

Media companies are reacting strongly. Disney and other Hollywood studios have already distanced themselves, emphasizing the need to protect their intellectual property. Analysts predict possible lawsuits that could define the legal framework for AI-generated content in the coming years.

Despite these challenges, Sora is gaining popularity quickly. Social media users call it a “TikTok powered by AI,” praising its ability to produce surreal, cinematic videos within seconds. Tech experts believe the app could revolutionize storytelling, advertising, and entertainment, but warn that unchecked copyright use may destabilize the industry.

As the debate grows, one thing is clear: OpenAI’s Sora has opened a new chapter in the clash between artificial intelligence and copyright. Whether it becomes a revolutionary platform or the center of lawsuits will depend on how regulators, creators, and tech innovators handle this issue.