Oreo Maker Mondelez Adopts Generative AI to Cut Marketing Costs by Up to 50% | 24 Oct 2025

Oreo Maker Mondelez to Use Generative AI to Cut Marketing Costs by Up to 50%

Mondelez International, the global snack and chocolate giant behind brands such as Oreo, Cadbury, Milka, and Chips Ahoy!, has announced a groundbreaking move to integrate Generative Artificial Intelligence (AI) into its marketing operations. According to a report released on October 24, 2025, the company expects this new technology to reduce marketing production costs by 30% to 50%.

In partnership with global tech consulting firm Accenture, Mondelez began developing the AI-powered system last year to reduce dependence on traditional advertising agencies, accelerate content creation, and address rising inflation and changing consumer behavior. The company says the initiative aims to make marketing faster, cheaper, and more personalized.

Mondelez has reportedly invested over $40 million in this AI project. Initially, the system will be used to generate short TV commercials that may air during the 2026 holiday season or possibly at the 2027 Super Bowl — one of the world’s most expensive and competitive advertising platforms.

Currently, the AI tool is being tested to produce digital marketing content in select regions. In the United States, it has been used for Chips Ahoy!, while in Germany, the same technology has personalized digital ads for the Milka chocolate brand. These campaigns are designed to match audience preferences through data-driven visuals and messaging.

Starting in November 2025, Mondelez plans to deploy the AI tool on major e-commerce platforms such as Amazon and Walmart, where it will generate product page visuals and promotional content for Oreo. The company also plans to expand this rollout to Brazil, the United Kingdom, and other key markets over the next two years.

However, Mondelez emphasizes that human oversight will remain crucial. Every piece of AI-generated marketing content will undergo review to ensure ethical compliance and prevent misuse. The company has established strict internal policies against producing materials that include offensive themes, emotional manipulation, or unhealthy behavioral promotion.

Industry experts view this as a major milestone in the evolving relationship between AI and marketing. Beyond cutting costs, the goal is to make advertisements more dynamic, engaging, and tailored to individual consumer interests. As customers increasingly prefer short-form and personalized content over traditional long ads, Mondelez is positioning itself at the forefront of this digital transformation.

In summary, Mondelez’s adoption of AI marks a significant step toward a more efficient, intelligent, and cost-effective marketing future. The move reflects how major consumer brands are reshaping their creative strategies through technology to stay competitive in a rapidly evolving market.