Ferrari Shares Fall 16% as Elettrica EV Launch Disappoints Investors

Ferrari Shares Fall 16% as Elettrica EV Launch Fails to Impress Investors

Ferrari, the legendary Italian automaker, faced a major market setback this week as its shares plunged nearly 16%, overshadowing the launch of its first electric vehicle technology, the “Elettrica.” The highly anticipated event, meant to mark Ferrari’s next-generation EV era, instead highlighted investor concerns about the company’s cautious electrification strategy.

The unveiling took place in Maranello, Italy, where Ferrari showcased the Elettrica’s electric motor, battery pack, and chassis structure. However, the absence of a complete vehicle prototype — including its wheels and body design — left investors underwhelmed. Ferrari confirmed that production will begin in 2026, marking its first step into the electric future.

During the event, Ferrari’s executives presented the company’s updated 2030 electrification roadmap. The new plan projects 20% fully electric models, 40% hybrid, and 40% internal combustion engine (ICE) vehicles continuing in production. This revision sparked disappointment among investors, who had expected a more aggressive EV transition in line with global automotive trends.

As a result, Ferrari’s stock suffered its worst single-day performance in nearly three years, erasing billions of euros from its market capitalization. Analysts believe that the subdued plan reflects Ferrari’s reluctance to compromise its iconic driving experience for electric technology.

Ferrari CEO Benedetto Vigna stated that the Elettrica represents an “evolution, not a revolution,” emphasizing that the company will integrate electric power while preserving Ferrari’s signature performance and emotional appeal. Vigna admitted that current battery and motor technology still limits the creation of a true “supercar” experience comparable to Ferrari’s gasoline-powered models.

The automaker also inaugurated its new “E-Building” facility in Maranello, dedicated to producing electric motors, inverters, and batteries in-house. Between 2026 and 2030, Ferrari plans to launch at least four new models per year, blending hybrid, combustion, and electric innovations to maintain customer engagement.

Despite the market reaction, experts believe Ferrari’s approach may prove sustainable in the long run. By maintaining a balanced product mix, the company could preserve its exclusivity while adapting gradually to the electric era. Still, the drop in share value highlights the tension between tradition and transformation — a defining challenge for luxury automakers entering the EV market.

The question now is whether the Elettrica can deliver the thrill, sound, and passion Ferrari is known for — or if electrification will redefine what it means to drive a supercar.