EU Considers Interim Measures Against Meta Over WhatsApp AI Policy — Latest 4 December 2025 Update

EU Weighs Interim Measures Against Meta, Says Antitrust Chief

The European Union has confirmed that it is considering imposing interim measures against Meta Platforms as part of an ongoing competition investigation. The decision follows rising concerns that Meta’s updated AI-related policies for WhatsApp may restrict competition across the European digital market. The announcement was made on 4 December 2025 by the EU’s antitrust leadership, who stressed the need for swift action to prevent potential market damage.

In March 2025, Meta introduced its AI-powered digital assistant, Meta AI, across WhatsApp for European users. However, in October 2025, the company implemented new Business Solution Terms, which critics argue disadvantage third-party AI providers. Multiple startups and small AI companies have filed complaints, stating that Meta’s policies could limit fair competition and force businesses to rely exclusively on Meta’s own AI ecosystem. Their concern is that restricting external AI solutions on WhatsApp may strengthen Meta’s dominant position and reduce opportunities for smaller competitors.

The EU’s antitrust chief stated that interim measures are being evaluated to safeguard market competitiveness while the formal investigation continues. According to officials, such measures are necessary when there is a risk of significant and irreversible market harm. The commission emphasized that its goal is not to punish companies prematurely, but to preserve fairness, transparency, and consumer choice within the digital space. Regulators also highlighted that powerful tech corporations must not be allowed to exploit their scale in ways that block innovation from emerging players.

If enforced, interim measures could have extensive consequences. For European consumers, it may preserve broader access to diverse AI services rather than limiting interactions to Meta’s offerings. For smaller AI developers, it would provide breathing room in a sector increasingly dominated by a handful of global tech firms. On the other hand, Meta may face delays in expanding its AI integration within WhatsApp—particularly in a region that represents one of its most important markets.

Experts believe this case aligns with the EU’s long-standing strategy to regulate Big Tech more closely. Over recent years, the European Union has reinforced its commitment to ensuring that digital innovation thrives within a fair and competitive environment. The rise of AI has heightened this focus, making it essential for regulators to intervene when market distortions threaten the broader technology ecosystem.

As the investigation continues, all eyes are on Brussels to see whether interim measures will be formally issued. What remains clear is that the European Union intends to maintain firm oversight on major technology companies, ensuring that consumer interests and competitive balance remain protected in the rapidly evolving digital landscape.