Apple 2025 Event Highlights: Ultra-Thin iPhone Air, iPhone 17 Series, AirPods Pro 3 & Apple Watches

Apple’s September 2025 “Awe-Dropping” Event: iPhone Air Steals the Show

On September 9, 2025, Apple revealed its highly anticipated product lineup, headlined by the iPhone Air—the company’s thinnest smartphone ever. The event also introduced the iPhone 17 lineup, AirPods Pro 3, and three new Apple Watch models, setting the stage for a strong fall season.

iPhone Air — From $999 (256 GB Base)

Measuring only 5.6 mm, the iPhone Air features a titanium frame paired with Ceramic Shield 2 glass for enhanced durability. It carries a 6.5-inch ProMotion OLED display (120 Hz) capable of 3000 nits peak brightness, powered by the A19 Pro chip.

Camera Setup: 48 MP Fusion rear camera, 18 MP Center-Stage front lens

Design: eSIM-only

Preorders: Sept 12, 2025

Release Date: Sept 19, 2025

iPhone 17 — Starting at $799 (256 GB)

The iPhone 17 introduces a 6.3-inch ProMotion display and A19 processor, offering smoother performance and improved energy efficiency. It ships with 256 GB storage by default and features a 48 MP Fusion rear camera and Center-Stage front lens.

iPhone 17 Pro & Pro Max — $1,099 / $1,199

The Pro models cater to creators, offering:

A19 Pro chip with vapor-chamber cooling

Triple 48 MP Fusion lenses with 8x optical zoom

ProRes RAW, Apple Log 2, and genlock support

Color options: Deep Blue, Cosmic Orange, Silver

AirPods Pro 3 — $249

Apple’s third-generation AirPods Pro introduce:

Stronger noise cancellation

Heart-rate tracking & live translation features

IP57 water resistance

Better fit with similar or improved battery life

Apple Watch Series 11, Ultra 3, and SE 3

Watch Series 11 ($399 GPS / $499 Cellular):

Blood pressure alerts

Always-On Display and Sleep Score

24-hour battery

Watch Ultra 3 ($799):

Satellite SOS and adventure-focused features

Up to 72-hour battery in Low-Power Mode

Rugged OLED display

Watch SE 3 ($249):

Always-On Display

New gesture and temperature sensors

Faster charging

Apple’s 2025 lineup blends cutting-edge performance with health-focused features, aiming to strengthen its ecosystem. The iPhone Air redefines slim design, the Pro models deliver professional-grade tools, and new accessories expand health and safety functionality.

Preorders begin Sept 12, 2025, with devices shipping Sept 19, 2025.